Available for Growth Leadership

I Build Scalable Growth Systems for Global Brands.

Performance Marketing Leader with $5M+ in managed ad spend, 4.5x average ROAS, and AI-driven marketing automation expertise across 6+ international markets.

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Phạm Tấn Tài — Growth Marketing Leader
Peak Performance 5.3x ROAS
Automation Stack n8n · Zapier · Make
$0M+ Ad Spend Managed
0+ Campaigns Launched
0+ International Markets
0x Average ROAS
Skills & Infrastructure

Interactive Marketing Tech Stack

I architect growth platforms connecting paid acquisition, lead routing, automation pipelines, and real-time analytics. Hover over any tool to view years of experience, managed budgets, and key use cases.

Performance Marketing

Meta Ads ★★★★★
Meta Ads
Expert (★★★★★)
Experience: 5+ Years
Volume: $1M+ Managed Spend
Best Use Case: Cross-border Ecommerce
Google Ads ★★★★★
Google Ads
Expert (★★★★★)
Experience: 5+ Years
Volume: $2M+ Managed Spend
Best Use Case: Search & Performance Max
TikTok Ads ★★★★☆
TikTok Ads
Advanced (★★★★☆)
Experience: 3+ Years
Volume: $500K+ Managed Spend
Best Use Case: Creator-led eCommerce

Analytics

GA4 ★★★★★
Google Analytics 4
Expert (★★★★★)
Experience: 4+ Years
Best Use Case: CAPI Attribution & Cross-channel Funnels
Looker Studio ★★★★★
Looker Studio
Expert (★★★★★)
Experience: 4+ Years
Best Use Case: Executive Portals & Real-time ROAS
Power BI ★★★★☆
Microsoft Power BI
Advanced (★★★★☆)
Experience: 3+ Years
Best Use Case: BigQuery Data & Enterprise Dashboards
BigQuery ★★★☆☆
Google BigQuery
Intermediate (★★★☆☆)
Experience: 2+ Years
Best Use Case: Data Warehousing & Marketing ETL

AI

ChatGPT ★★★★★
ChatGPT
Expert (★★★★★)
Experience: 3+ Years
Best Use Case: Creative Pipeline & Prompt Engineering
Claude ★★★★★
Claude AI
Expert (★★★★★)
Experience: 3+ Years
Best Use Case: AI Workflow Design, Automation, Documentation
Gemini ★★★★★
Google Gemini
Expert (★★★★★)
Experience: 2+ Years
Best Use Case: Multi-modal Data Processing & Insights
Midjourney ★★★★☆
Midjourney
Advanced (★★★★☆)
Experience: 2+ Years
Best Use Case: Creative Assets Generation & Ad Iterations
n8n ★★★★★
n8n.io
Expert (★★★★★)
Experience: 3+ Years
Best Use Case: Custom Ingestion Pipelines & Complex Workflows

Automation

Zapier ★★★★★
Zapier
Expert (★★★★★)
Experience: 5+ Years
Best Use Case: Quick API Connectors & Lead CRM Routers
Make ★★★★☆
Make.com (Integromat)
Advanced (★★★★☆)
Experience: 3+ Years
Best Use Case: Complex Loop Scripts & Multi-channel Sync
Notion ★★★★★
Notion Docs
Expert (★★★★★)
Experience: 4+ Years
Best Use Case: Knowledge Bases & Operations Wikis
ClickUp ★★★★★
ClickUp CRM
Expert (★★★★★)
Experience: 4+ Years
Best Use Case: Task Automation & Client Pipelines

Marketing Stack

Shopify ★★★★★
Shopify eCommerce
Expert (★★★★★)
Experience: 5+ Years
Best Use Case: Store Setup, CAPI Integration & Headless builds
WooCommerce ★★★★☆
WooCommerce
Advanced (★★★★☆)
Experience: 4+ Years
Best Use Case: Self-hosted CMS & Webhook Hooks setup
GTM ★★★★★
Google Tag Manager
Expert (★★★★★)
Experience: 5+ Years
Best Use Case: Server-side Tagging & Custom Triggers
GMC ★★★★★
Google Merchant Center
Expert (★★★★★)
Experience: 4+ Years
Best Use Case: Feed Optimization & Shopping Ads setup
GSC ★★★★★
Google Search Console
Expert (★★★★★)
Experience: 5+ Years
Best Use Case: Crawl Budget Audits & Index coverage issues
Portfolio

My Growth Marketing Projects

Real projects. Real metrics. Each card represents a complete case study with strategy, execution, and measured outcomes.

Google Ads — Wairaiders Performance
4.05xAvg ROAS
97.8KClicks
3.16%Conv Rate
CampaignClicksRevenueROAS
PM-Best NFL Jersey42.6K₫163.4M3.68x
DSA-Custom NFL9.7K₫72.4M5.46x
DSA-NCCA Jersey6.2K₫82.7M5.42x

Wairaiders eCommerce Campaign

Scaled custom jersey collection remixes (Smoke, Claw, Legend, Sunset, Eternal) through KOL/KOC seeding, Facebook Ads, and Google Ads generating ₫669,850,206.94 conversion value and 4.05x average ROAS.

Wairaiders Custom Jersey Campaign

Paid Media
GSC Performance — Wigi Hair
28.9KClicks
927KImpressions
3.1%Avg CTR

Wigi Hair SEO & AI GEO 2026

Audited and resolved trailing index bloat, duplicate parameter URLs, and canonical issues. Optimized content schema maps and robots.txt AI bots access to win citations in AI Overview search boxes.

Wigi Hair SEO & AI Search Optimization

Analytics
n8n Ingestion Flow — Nerci
PDF Input
→
Deepseek AI
→
WordPress

Nerci AI Ingest & Content Publisher

Engineered automated pipeline converting medical PDF text chunks into context-optimized web content using Deepseek API in n8n. Synergized with Facebook post auto-generation and email lead magnets.

Nerci Custom Ingestion & AI Publisher

Automation
Dynamic Catalog Ad — Inside Weather
🛋️
Modular Bondi Sofa
Save -50% Off
Dynamic Product Ads

Inside Weather Display Campaign

Built highly targeted dynamic product catalog ads to retarget users with a -50% modular sofa offer, maximizing direct cart conversion value and reducing CPA.

Inside Weather Dynamic Catalog Ads

Paid Media
Spotify to Pinterest Backlinks
Spotify RSS
→
Pin Builder
→
Pinterest

Pinterest Backlink Automation

Designed an automated audio asset syndicator in n8n. Monitored Spotify audio feeds, dynamically compiled graphic pins, and posted directly to Pinterest boards, generating contextual redirects.

Pinterest Automated Backlink Engine

Automation
Threads Analytics — 30 Days
15K+Followers
200+Leads
8.4%Eng. Rate

Threads Organic Growth

Built 15K+ following in 4 weeks with value-first systems content. Generated 200+ inbound B2B leads from organic bio clicks.

Threads Organic Growth Strategy

Organic
Creative Testing Lab
Impressions 100% Hook Rate 42% CTR 2.4%

Creative Testing Framework

Hook-Body-CTA isolation tests — 42% hook rate, 2.4% outbound CTR, 3.5x ROAS on scaled winners.

Creative Testing Framework

Paid Media
B2B Lead Gen — Education
-25%CPL
+35%Close
AutoNurture
CPL ↓

B2B Education Lead Gen

Multi-channel lead gen for finance courses — reduced CPL 25%, automated nurture flows via Email/SMS/Zalo increased close rate 35%.

B2B Education Lead Generation

Automation
Audit Framework

2026 SEO & GEO Playbook

My execution blueprint for dominating both traditional Search Engines (SEO) and modern Generative Engine AI citations (GEO).

🛠️ Technical Bottlenecks

  • Index Bloat Cleanup: Pruned surplus index pages (SERP parameters, tag archives, page categories). Solved by deleting the source codes producing them, then forcing 404 response. Noindex/nofollow applied pre-cleanup.
  • URL Canonicalization: Setup strict canonical redirects and .htaccess 301 rules for all HTTP/HTTPS and trailing duplicate parameters (e.g. /?...).
  • Attachment Redirection: Stopped Googlebot indexing raw image file urls (preventing massive 100K+ URL spikes). Enabled image-to-parent page auto-redirects.

✍️ Content Quality

  • Thin Content Pruning: Protected sites against Google Panda penalties by keeping 80% of URLs high-quality, and 20% basic landing pages.
  • Fresh Content Loop: Maintained consistent weekly publish and update schedules to signal website health.
  • AI Outline Strategy: Engineered specific AI content outlines containing LSI/Semantic keyword arrays with strict human validation.

🔗 Off-Page Guardrails

  • Spam Backlink Pruning: Disavowed low-tier links (DR < 10, Traffic < 200) to maintain healthy backlink authority.
  • Off-Page Prioritization: Weighted relevance (Theme) over raw numbers, negotiating text links, PR, and contextual guest posts.

🔍 Periodical Audits

  • Audit Frequency: Conduct full checkups every 2-3 months using Screaming Frog and Ahrefs.
  • Crawl Optimization: Crawl internal pages to track and resolve noindex leaks, broken redirect chains, and missing alt attributes.
  • Error Dispatching: Catalog crawler errors into structured tasks for dev and content teams.

📊 Analytics & Planning

  • URL Categorization: Classified underperforming URLs using GSC and GA4 metrics (CTR, bounce rates, session durations).
  • Data-driven Rewrites: Identified keywords stuck in positions #10-#30 and queued articles for strategic optimization.
  • Topic Cluster Testing: Experimented with optimizations on a small topic cluster before scaling site-wide.

🛡️ Cannibalization Control

  • Off-Page Cannibalization: Audited off-page assets (Google Stacking/Web 2.0s) competing directly with moneysite URLs.
  • Resolution Blueprint: Normalized anchor texts, reduced keyword density on off-page posts, and boosted moneysite trust via internal brand anchors.

🤖 Technical GEO Layer

  • Crawl Access for AI: Configured robots.txt to permit indexing by GPTBot, ClaudeBot, PerplexityBot, and Applebot-Extended.
  • JavaScript Independence: Audited DOM rendering to ensure all vital elements load in raw static HTML for AI indexers.
  • Schema markups: Implemented FAQ schema (driving 30-40% citation increases), Article, and Author schema to create a Knowledge Graph.
  • llms.txt Integration: Set up a `/llms.txt` index file in Q2 2026 to structure content for LLM ingestion.

🎯 AI-Optimized Content

  • RAG Pipeline Design: Structured cluster directories matching LLM sub-query logic (Entity SEO vs Keyword SEO).
  • GEO Formatting: Set up question-format headers with direct <50-word answers directly beneath (increasing citations by 4.5x).
  • Data Visualization: Added comparison tables and bullet points (rendering 2.5x more citation weight). Kept paragraphs under 160 words.

🏢 Brand Entity Authority

  • AI Share of Voice: Monitored competitors and brand mentions directly on ChatGPT and Perplexity.
  • Entity Association: Expanded brand mentions via digital PR, podcast audio files, and industry forums.
Integrations

Marketing Tech Stack

Meta Ads
Google Ads
TikTok Ads
Pinterest
Analytics 4
Looker Studio
Power BI
BigQuery
ChatGPT
Claude AI
Gemini
n8n.io
Make
Zapier
Notion
ClickUp
Testimonials

Our Clients Say About Me

"Tai transformed our cross-border Meta campaign performance. His deep grasp of attribution tracking and systematic creative framework took our ROAS from a stagnant 2.2x to 4.5x in under 3 months."

NH
Nguyen Hoang Founder, Quan Hoang Inc

"Most marketers focus on clicks. Tai built an entire automation engine linking Meta Lead forms to our ClickUp CRM, cutting lead-contact time to 90 seconds and boosting conversions by 35%."

VT
Vu Thuong Operations Director, Vietvictory

"Running multi-language stores in the EU market was an operational hurdle. Tai deployed localization blueprints and managed campaigns that brought in over €800K in new revenue."

MT
Minh Tuan CMO, Canawan Global
Get In Touch

Let's Discuss Your Project

Looking for a growth marketing leader, performance marketer, or marketing ops architect? Let's connect.

Taipham0194@gmail.com
+84 932 715 104
linkedin.com/in/taipham0194